Would you like to learn how to use social media for your business, better? We can spend hours researching, analyzing, and lastly, creating compelling content to assist in reaching content advertising objectives set out for the company.
From video tutorials, blog posts, infographics to carefully curated lists, these vehicles to virtually share our story and messages online are many!
Once this new digital content has been prepared and polished to a final state of brilliance…
You will then need to spend a LOT of time promoting this new content.
(Oftentimes more time than you may have spent creating it!)
How to use social media to promote business
What better place to promote your new online content than where we already spend more than 25 percent of our online time: our social networks.
Although many entrepreneurs and business owners are already sharing, promoting, and even boosting their content via social media, the questions remain…
Are they (or you!) using the appropriate social media channels and actually reaching the targeted audience?
Are they using these channels of online communication efficiently?
Are they effectively purveying their desired message across the social media platforms to reach their desired audience?
Before we dive further into social network tactics in our upcoming blog posts and training videos, let’s first explore these questions and our favorite introductory tips for promoting a business online.
How businesses use social media for marketing
Download this free editorial calendar template from the folks at HubSpot to get started!
10 effective ways to promote your content with social networks:
1. Embrace The Visual
Tweets with images get often more engagement.
Facebook post featuring a video tends to get MANY more impressions than a post without.
Even pictures on LinkedIn get more engagement.
Is your business embracing and leveraging the visual when promoting your content?
2. Create branded images and graphics to share with your posts.
Create several different images for your posts featuring each of the main points in your content and use these whenever you repeatedly post to social media.
3. Headlines Matter!
You’re writing great content, but are you writing a title worthy of attracting someone’s attention via the distracting and overloaded social networks?
(Use this free headline analyzer tool to check up on the emotional marketing value of your new title!)
If not, you may either need to:
- Create better titles that help your posts to be more desirable for your audience to promote via their social networks…
- Or, create a brand new title especially for sharing your content via social networks.
Never feel that you must settle on just one title. Try utilizing a tool like BuzzSumo to assist in researching effective titles options.
4. Customize For the Platform
When sharing content, utilize the customizable posting attributes on each social network platform.
Some social media platforms call for specific sized images, some like hashtags, others, not so much.
Although similar, each of these platforms has its own way of doing things, so to speak.
5. Including the headline, image, and a description of the content you are sharing.
Every marketer and social network user is competing to catch audience eyes.
The more optimized your post is for a specific platform, the more efficient and effective your social network promotion will be!
#1 – Create a business page!
The platform then allows a business to post and feature product links, services, or event listings, as well as take advantage of Facebook Ads.
Why not start a Facebook Group for your customers or clients to join and engage in?
The internet is all about the visuals and Instagram is THE place to showcase and share your story online.
If your business does not already have an Instagram Business Profile, it should!
This platform provides users the option to post images or video-based content all organized by hashtag (click here to learn more about the hashtag [#]).
Once a post has been published it can then also be added to your profile story and even featured as a Highlight for ongoing promotion on your account profile page.
NEVER, never, underestimate the power of Pinterest!
Do you think your business does not need Pinterest?
Did you know, on average, 300 million people use Pinterest every month?
Yes, MILLIONS. That’s a whole lot of eyeballs your business could be reaching!
Pinterest is often miscategorized as a social media platform. Yes, in ways that is what it is… However, Pinterest is more about search power.
Pinterest is where people go to search for, well, pretty much anything you can imagine.
Much like YouTube is this regard, Pinterest holds incredible horsepower in regards to search engine optimization and helping your business get found online.
Simply, create a business account, add a few relevant, keyword-rich content Boards, and you can then begin uploading your Pins!
Once this part of Pinterest is mastered, Pinterest also provides the option to utilize Ads.
Videos are where your content needs to be!
Think about when you log in online to search for or learn about something, anthing!
Would your first reaction be to watch the video that popped up at the top of the Google Search…or a blog post?
Most users online today will immediately tap on the video.
There are endless ways a business can take advantage of video, take a look around YouTube, what are businesses similar to yours doing?
See how others use the platform to sell their products, services, and tell their story.
LinkedIn also provides businesses the ability to create a page for your business.
Once your business page has been created, although posting is similar to Facebook, the difference is that these posts and updates are more professional in nature.
[BONUS] 11. TWITTER
Now, we cannot forget about Twitter… A platform designed for the shortest and sweetest of ‘tweets’.
Although it may not be for everyone, this is a great place for businesses to hang around online!
Twitter is often highly underestimated and should not be discounted!
(Beginner Twitter Tip: Don’t forget to add your #hashtags!!)
Take a moment to consider the question again…
Would you like to learn how to use social media for your business BETTER?
When it comes to the ever-evolving world of digital marketing and promoting business online,
we can always do better and learn more!