Considering starting your own brand? Do you have a new business idea in mind direly needing a great brand identity to set your business apart right from the start?
Could your current business branding use a little lift or re-branding?
Starting your own brand?
Not quite sure how to get started? Review the following introduction to business branding!
What is branding?
In more traditional terms, branding was once widely used as a way to mark livestock. According to this Wikipedia post, “the practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BC… In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.”
Branding encompasses most every business. To survive in the business environments of today, a business MUST have a strong brand identity. Think of your favorite brand, or simply the first brand that comes to mind? What is the first thought, colour, image or feeling that comes to you? Well, that thought is an integral part of that company’s branding.
What is my brand?
Your brand is all the little parts of your business that help others identify YOUR business from all the others.
Branding includes elements of a business such as:
- The company name
- The colors and fonts used in the logo and website designs,
- The mission statement, motto, and taglines
- The images, graphics, and videos
- to the overall feeling the audience is intended to be left with
- A brand is EVERYTHING a person might identify a business by!
Let’s use a few of our favorite social media channels as examples to help explain more about what exactly a brand is and what the term ‘brand identity’ means.
What is brand identity?
Consider one of our most favorite colors for a moment…the color, Red. What is the first social or online platform that comes to mind?
This is a fantastic example of part of each of these well-known brand’s identities. The color red is imminent in both of these company’s brand identity and overall brand strategy. Although both platforms take on this color in their brand identity, the use of slightly different shades of the color helps us to differentiate between the two. Similar to the color blue, one might first identify with Facebook, or possibly LinkedIn, or Twitter, depending upon which ‘blue’ is seen.
Is there a color that best represent your business and company branding?
There is much more to a company’s brand identity than just color though. Take Twitter as an example and the platform’s use of a bird, now not only does that great shade of blue now bring the platform to mind but so does this icon. Slogans and taglines also play an integral part in your brand’s identity. Think about your favorite sports brands, or beverage company, do any famous slogans come to mind?
What is brand strategy?
A brand strategy is the long term plan detailing how the business plans to keep their brand aligned with the described brand identity. Taking the time to layout a brand strategy for your business in the beginning. will only save time and effort in the future as this strategy will always be there to refer back to. (We do recommend every business have one!)
To take a deeper look into branding, starting your own brand and brand strategy, check out the following list of related links:
- HubSpot: The Ultimate Guide to Branding in 2020
- Entrepreneur: The Basics of Branding
- Wikipedia: Brand Definition
Stay tuned for our future blog posts as we explore more about the how to’s of business branding and marketing a business online!